In this development, he has been named the brand ambassador of the company for India. Enigmatic Smile is a reward technology facilitator and the technology referred to by the company is recently launched in India which transfers rewards offered by banks, retailers and brands to the users’ payment cards via its identity layer — Single.id.
Bish Smeir, CEO, Enigmatic Smile said, “Anyone who has ever launched a new product or service, especially when it involves strict compliance, security and safety standards, knows that cool headedness and high integrity are paramount. As Captain Cool, MS Dhoni embodies these two qualities, as well as those of loyalty and reliability. This is why we approached him to represent our brand in India. We are delighted to have him on board and look forward to a long and fruitful association”.
MS Dhoni said, “I am delighted to represent Enigmatic Smile and Single.id as their exclusive brand ambassador for the rewards space in India. As they launch “India’s largest rewards economy. Enigmatic Smile promises to improve the lives of millions of Indian people by helping them link their cards once ,and collect rewards forever”.
He further added, “That promise is a simple vow which resonates with me, and one I can stand behind. I wish Enigmatic Smile, all connected retailers, reward programmes, offer publishers and consumers every success as we launch this great, and rewarding project together.”
Chandra Bhushan, India Country Head, said, “Pinelabs, Innoviti and NDTV have come on board with Enigmatic Smile, enabling all their connected retailers to benefit from the brand new Single.id card-linked solution, we look forward to many such associations benefiting the end consumer.”
MS Dhoni had taken his retirement from all international formats of cricket. His last international appearance was against New Zealand in the semi-final of the ICC Cricket World Cup 2019. He will be in action in the upcoming season of the Indian Premier League (IPL), looking forward to winning the title for the fifth time for Chennai Super Kings (CSK).