MS Dhoni becomes brand ambassador of Free Fire

MS Dhoni will be recognized as the first Indian athlete to appear in Free Fire as a playable character named "Thala."

The free-to-play battle royale game developed by Garena, Free Fire has announced the former Indian captain, Mahendra Singh Dhoni as its new brand ambassador.

Dhoni will be recognized as the first Indian athlete to appear in-game as a playable character named “Thala.” Other notable athletes, including the football captain Sunil Chhetri, badminton champion Saina Nehwal, tennis icon Leander Paes, and Kabbadi champion Rahul Chaudhari, will join the former Indian skipper.

The government of Uttar Pradesh will spearhead the growth of esports in India. Garena revealed that the main event, the Free Fire India Championship (FFIC), will take place later this month. The competition is open to teams from all around India, and winners will have a chance to represent India in the Free Fire World Series in Thailand this November.

Two spaces are still available, according to Garena’s announcement of its Free Fire World Series (FFWS) 2023 slot distribution per area. Indian players should be ready to snag those slots given that the game is returning to the nation and that MS Dhoni will be a playable character.

Speaking at the event, H.E. Simon Wong, High Commissioner of Singapore to India, said, “Garena’s launch of Free Fire India and commitment to localising and developing the esports ecosystem locally is testament to the vibrancy of the mobile games and esports space in India, and to India’s potential for global leadership in this area. I look forward to greater partnerships in the digital media, entertainment and esports fields between India and Singapore.”

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