The financial services company, Equirus has announced a brand endorsement partnership with two of India’s sporting stars – archer Dhiraj Bommadevara and para badminton player Krishna Nagar.
The move signifies a strategic decision by Equirus to leverage the power of athlete endorsements to bolster its brand image.
Equirus aims to inspire individuals through this collaboration, urging them to pursue their passions relentlessly and strive for excellence. The company believes this association reflects their unwavering belief in human potential and the relentless pursuit of excellence.
Dhiraj Bommadevara expressed his enthusiasm, stating, “Joining hands with Equirus is a testament to our shared commitment to excellence. I am excited about the opportunities that lie ahead and look forward to showcasing our shared values to the world.”
Krishna Nagar expressed his excitement about partnering with Equirus, stating, “It’s an honour to represent a brand that embodies values of perseverance and determination. I look forward to contributing to Equirus’ journey towards success.”
Ajay Garg, Managing Director at Equirus, expressed his enthusiasm for the collaboration and stated, “We are delighted to welcome Dhiraj Bommadevara and Krishna Nagar to the Equirus family. Their achievements resonate with our brand’s ethos of pushing boundaries and achieving greatness. Through this partnership, we aim to inspire individuals to reach their full potential and make a positive impact on society.”
Equirus is a financial services company in India that offers a variety of services including investment banking, wealth management, and institutional equities. The company caters to individuals, families, and businesses by providing financial planning and investment solutions.
Dhiraj Bommadevara, India’s top-ranked recurve archer, is making his mark on the world stage. He clinched a coveted quota spot for the Paris Olympics 2024, adding to his impressive achievements. Bommadevara’s golden touch was on display as he helped Team India triumph at the Shanghai World Cup. His talents also shone brightly at the Asian Games 2022, where he secured a team silver medal.
Krishna Nagar, a para-badminton champion and an esteemed Major Dhyan Chand Khel Ratna Awardee is the national inspiration for aspiring athletes. Nagar’s trophy cabinet boasts gold from the Tokyo Paralympics 2020, gold from the 2024 World Championships in Pattaya, and a silver and bronze medal from the Asian Para Games 2022.
This strategic move by Equirus positions the company alongside high-performing athletes who inspire not only with their victories but also their unwavering dedication to their respective sports.