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Professional Women’s Hockey League forges multi-year pact with Scotiabank

Starting next season, the PWHL and Scotiabank will work together to strengthen synergies and activities for fans, players, and community groups.

The professional ice hockey league in North America, the Professional Women’s Hockey League (PWHL) has developed a multi-year agreement with Scotiabank, ahead of the inaugural PWHL Playoffs.

As part of the arrangement, a co-branded “PWHL Finals Presented by Scotiabank” logo will be used to promote the five-game series. This emblem will be displayed on the league’s social media, during broadcasts, and in arenas during the finals.

Amy Scheer, Senior Vice President of Business Operations at PWHL, said, “Welcoming Scotiabank as our first official banking partner is a landmark moment for our league and will greatly enhance our ability to grow our fanbase and increase hockey participation at the youth level. Scotiabank’s deep-rooted commitment to women’s hockey makes them the ideal presenting partner for our inaugural PWHL Finals.”

In January, the PWHL recorded the highest attendance of any game in professional women’s hockey across all leagues, with 8,318 fans in attendance.

This agreement will make the bank the first official bank of the PWHL, continuing Scotiabank’s record as a leader in advancing women’s hockey and gender equity in the sport.

Since 2006, Scotiabank has organised Girls HockeyFest, a free on-and-off-ice event that has improved the hockey experience for over 18,500 girls in nine Canadian regions.

Moreover, since 2008, the Canadian Women’s Hockey League (CWHL), a six-team competition founded by players, volunteers, and business stakeholders, has been sponsored by Scotiabank. In 2020, the financial entity was named the Professional Women’s Hockey Players Association’s (PWHPA) official bank.

Furthermore, in 2021, Scotiabank launched the “Hockey for All” project, which aims to make positive changes in the sport. The “Hockey for All” project has benefited more than 540,000 young people in Canada. 

Starting next season, the PWHL and Scotiabank will work together to strengthen synergies and activities for fans, players, and community groups. The two will work together to increase youth hockey access and possibilities.

Laura Curtis Ferrera, Chief Marketing Officer at Scotiabank, commented, “Seeing the outpouring of passion from fans across the country since the PWHL held its first official game has been nothing short of inspiring. At Scotiabank we’re committed to breaking down barriers to ensure hockey can be everyone’s game and supporting the PWHL is critical to this mission. The formation of the Professional Women’s Hockey League is truly an integral moment in Canada’s history and we’re proud to be part of it.”

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