The American professional cricket competition, Major League Cricket (MLC) has unveiled an association with the American streaming television service, SLING TV.
In this development, SLING TV has been announced as the official partner by the MLC for its inaugural season. SLING has been endorsing the growth of cricket in the United States and will be providing coverage of every game nationwide alongside brand placements, on-site activations and jersey integration, in this arrangement.
“SLING TV is thrilled to partner with Major League Cricket and support the growth of the game’s national audience,” said Liz Riemersma, Vice-President, Strategy, Business Development and International, SLING TV. “SLING offers both domestic and international channels to US-based customers, and we are excited to help bring the world-class cricket MLC will offer to existing cricket fan bases and new American audiences.”
“SLING TV has been a committed supporter of cricket in America for many years and we are delighted to welcome them as an Official Partner for Major League Cricket’s debut season this summer,” said Vijay Srinivasan, Co-founder, Major League Cricket.
Prior to this agreement, MLC also partnered with Betway, Abound, Mera Hoardings, Betbricks7, SPORTENG, Kloth Studio and Royal Brand.
The T20 cricket league has also teamed up with FOX Cricket, SportsMax, Sky NZ, A Sports, SuperSport, BT Sport, Willow TV and Viacom18, as broadcast partners.