The Formula 1 team, Mercedes-AMG PETRONAS has announced a new association with the world’s fastest global edge cloud platform, Fastly. In this new deal, Fastly is named the official global sponsor of the eight-time F1 world champions.
The long-term partnership tends to reflect the organisations’ strong commitment to fast, safe, and cutting-edge experiences – both on the track and digitally.
The collaboration will begin with the Hungarian Grand Prix, with the Mercedes F1 Team utilising Fastly’s technology to enhance its digital and online fan experiences. Fastly’s strong and configurable edge cloud platform enables the world’s leading brands to produce the swiftest digital experience possible, while also enhancing site performance, added effect, and enabling global innovation.
Toto Wolff, CEO and Team Principal of the Mercedes-AMG PETRONAS F1 Team, said, “We have a deep appreciation for what Fastly delivers to its customers: the ultimate digital performance, at incredible speed. Our fans expect the very best experiences, not just on track but on their screens – and Fastly will be an important partner to help us achieve this. We’re thrilled to work alongside a team that shares our commitment to high-performance, safety and relentless innovation.”
Margaret Arakawa, Chief Marketing Officer of Fastly, commented, “For the Mercedes-AMG PETRONAS F1 team and Fastly, milliseconds matter. The Fastly and Mercedes F1 partnership showcases two brands that are synonymous with performance and speed at global scale. Fastly is excited to push the limits of speed and security alongside a team that is not only one of the most legendary names in global motorsport, but also shares our values around innovation, safety, and performance with integrity. The team has proven year after year that relentless focus and dedication to innovation – supported by technological infrastructure that is fast, secure, and unwaveringly reliable – leads to winning results.”
Mercedes-AMG PETRONAS Formula One Team IT Director, Michael Taylor, stated, “Our fight for milliseconds on track relies upon the strength of our digital infrastructure and the speed of our network. Joining forces with Fastly, who share our obsession for innovation and uncompromising performance, will help to drive us forward on the track and power our fan experience in the virtual world.”