The Formula 1 team, Mercedes-AMG PETRONAS F1 Team has announced a new partnership with Signify, a Dutch multinational lighting corporation.
The collaboration will help the Mercedes F1 Team improve its performance and achieve its goal of becoming one of the world’s most sustainable professional sports teams. Moreover, Signify innovations will further the health and efficiency of drivers and engineers.
Signify and Mercedes-AMG PETRONAS F1 are dedicated to responsible innovation, based on the shared idea that performance should not be compromised for sustainability. As both teams work to revolutionise their sectors, responsible innovation improves performance and leads to long-term consequences.
Eric Rondolat, CEO, Signify, said, “We are proud to partner with Mercedes-AMG PETRONAS F1, a team that is determined to lead both on and off the track. We share a passion for responsible innovation to drive progress in our industries and beyond. Our joint commitment to act responsibly will lead us to develop transformative and disruptive new technologies that elevate performance to the benefit of people and the planet.
“We are excited to have the opportunity to support the winning objective of Mercedes-AMG PETRONAS F1, providing human-centric lighting innovations that can enhance the team’s performance. We are honored to associate our brands with one of the strongest in the world and to deliver unforgettable racing experiences for the fans, on the track as well as watching and gaming at home. With many collaborations already begun, I am eager to see this partnership grow.”
Signify has pioneered the change and decarbonisation of the lighting sector and has also released its 2040 Climate Transition Plan, which outlines its goal of reaching net zero by 2040. The new agreement includes a commitment from Signify to provide information and experience to assist the Mercedes-AMG PETRONAS F1 Team in formulating its Climate Transition Plan.
Toto Wolff, CEO and Team Principal, Mercedes-AMG PETRONAS F1 Team, commented, “Innovation and performance are at the heart of everything we do. We are also conscious of our wider social responsibilities and therefore embed sustainability in every action. Partnering with Signify is an exciting step that will help us make further progress in both of these areas. Their world-leading lighting technology already powers several night races and their pioneering commitment to climate action is inspiring. We look forward to working together to establish synergies in this area and their support in our ambition to become one of the world’s most sustainable sports teams.
“We also believe that wellbeing is linked closely with performance. Signify’s lighting technology and innovation will ensure optimal conditions for our team members, and we are excited to explore how we can optimise these opportunities further.”
Richard Sanders, our Chief Commercial Officer, commented, “We are thrilled to welcome Signify into our partner family. We are already privileged to collaborate with some of the most innovative companies in the world. Adding another world-leading business to our partner ecosystem in Signify is therefore fantastic. We are excited to collaborate with them through their innovative technology and commitment to sustainability. Together, we are confident that we will create a partnership with a profound impact and lasting legacy.“