Surrey County Cricket Club (Surrey CCC) has announced a multi-year partnership with the global payments platform, MyGuava.
The deal sees the digital wallet become the official merchandise payments partner of the club.
As part of the partnership, the payment app logo will feature prominently on the back of men’s Vitality Blast shirt and enjoy significant branding within The Kia Oval stadium, including a prime position on the Bedser Stand. Additionally, the mobile payment platform will benefit from digital marketing opportunities to engage with the Surrey County team’s vast fanbase.
Charlie Buck, Commercial Director at Surrey CCC, expressed enthusiasm about the partnership, stating, “We are thrilled to partner with MyGuava and welcome them to the Surrey Family. This partnership aligns with our commitment to innovation and excellence and we look forward to offering seamless merchandise payment solutions and enhancing the fan experience at Surrey CCC.”
Grant Wyatt, Head of Partnerships at MyGuava, added, “We are delighted that MyGuava has been accepted into the Surrey Family. 2024 has been a great year for our business and, as we go from strength to strength, partnering with legendary teams like Surrey CCC makes the outlook for the future that much brighter. We look forward to a fruitful relationship with this great cricket club.”
MyGuava offers a comprehensive suite of payment solutions, including multi-currency accounts, fee-free transfers, and virtual and physical debit cards. The platform also provides features like cashback, bill splitting, and gift cards. Recently, the fintech app announced its association with the EFL Championship team, Millwall Football Club.
This partnership follows a series of recent collaborations for the Surrey cricket team, including deals with St Mary’s University, Twickenham, Heineken, Ambassador Cruise Line, Tata Consumer Products, and KIA.
The Brown Caps lead the Vitality T20 Blast South group and face Kent tomorrow at 7:00 PM IST.
