The Serie A team, AC Milan have inked a sponsorship deal with the leading sportsbook brand, Boomerang.
As part of the deal, the brand has been named the official regional betting partner of the Rossoneri in Europe.
Boomerang, a multinational business founded in 2021, quickly developed a strong international presence. Its portfolio includes a wide variety of sports betting products, such as the flagship brand, Boomerang Sportsbook. Numerous industry awards highlight the company’s devotion to innovation and customer satisfaction.
This collaboration is an important milestone for AC Milan and Boomerang as both organisations are committed to establishing strong brand credibility, along with developing an innovative, long-term strategy. Boomerang’s rapid growth and fluid approach are perfectly aligned with AC Milan’s dedication to excellence, strategic global expansion, and fan engagement.
Maikel Oettle, Chief Commercial Officer of AC Milan, commented, “We are excited to team up with Boomerang, as this partnership holds great value for our fans. Together, we aim to enhance fan engagement across Europe, offering unique experiences that celebrate our shared passion for sports. By working closely with Boomerang, we look forward to creating memorable moments and strengthening our connection with sports enthusiasts in Europe.”
Ivan Kraynov, Co-Founder of Boomerang, said, “We are incredibly excited to become the Official Regional Betting Partner of AC Milan. This collaboration with the Rossoneri marks a significant milestone for Boomerang. We join forces with the team with which we share our commitment to winning, bravery, and innovation. Together, we’ll strive to drive sports trends and deliver an exclusive experience to fans, partners, and users.”