Medimix partnered with the Kolkata Knight Riders as their Official Skin Fit and Hygiene Partner for IPL 2020 with an intend to reach out to the masses and spread awareness on the benefits of using Ayurvedic products.
As a part of this association, Medimix decided to launch an anthem with KKR to create awareness about washing hands during the pandemic. The anthem goes by the name Washbo Lorbo Jeetbore.
This anthem comes across as an inspirational music video with a touch of humor, that urges the audience to maintain good hygiene during such tough situation across the globe. The delivery of the message is fun and engaging to reach out to people in a playful manner.
Mr. Pradeep Cholayil, Chairman & Managing Director at Cholayil Private Limited said, “The new cricket season has come as a breather for people in the current situation. People are looking forward to celebrating cricket more than ever before. This was an opportunity for us to further leverage our association with Kolkata Knight Riders and create something which goes well with the ongoing cricket extravaganza. The musical anthem has just done that right, spreading the awareness of personal hygiene in an engaging manner that our TG will relate to during the current cricket season. The performance by KKR players in the video adds to the overall messaging of washing hands and keeping them germ-free.”
Ashish Ohlyan, Head of Marketing at Cholayil Private Limited, said, “Medimix’s association with Kolkata Knight Riders is an opportunity for us to spread the message of washing hands in a not so preachy manner. The objective behind making this anthem was to spread the awareness of washing hands, keeping them germ-free powered by our range of Ayurvedic range of hand wash with natural ingredients and keep it highly engaging and relevant at the same time. The anthem features the KKR players also to support the cause and encouraging people to keep their hands germ free through the use of natural ingredients.”