The Indian life insurance company, Max Life Insurance has launched a new media campaign, ‘Sharma Ji Ka Beta,’ featuring brand ambassadors, the captain of the men’s Indian cricket team Rohit Sharma and his wife, Ritika Sajdeh.
The social media campaign offers a rare peek into the Indian skipper’s off-field attitude, emphasizing his strong beliefs and affection for his family. Ritika takes on the role of an entertaining and intelligent interviewer for the first time in a frank series of talks with Rohit.
In an era where openness and authenticity are essential, ‘Sharmaji Ka Beta’ is breaking new ground by providing a unique look into the 36-year-old’s life and thoughts. The viewers are exposed to poignant moments and endearing themes throughout this series, which unveil the true nature of Rohit’s personality beyond his remarkable cricket career.
The power couple talks on a range of subjects, including Rohit’s obsession with online shopping, his favourite movie characters, music he can’t stop listening to, an unforgettable piece of advice, and the priceless lessons he’s learned from his father.
Rahul Talwar, Chief Marketing Officer, Max Life Insurance, said, “In the digital age, storytelling has the power to inspire individuals to reflect on their own life journeys and consider the role of life insurance in protecting their aspirations. Anchored to Max Life’s overarching theme of ‘You Are the Difference’, this social media campaign brings to light the real Rohit Sharma, not just as a cricket sensation but as a loving family man. The social media campaign underpins our belief that every individual, much like Rohit, has a unique and valuable story that makes a difference.”
The ‘Sharma Ji Ka Beta’ campaign will go live across several social media platforms, such as Instagram, Facebook, YouTube, Twitter, LinkedIn, and Threads. This dynamic combination means that followers from all around the digital globe can interact with Rohit and Ritika in the way that seems most personal to them.