Max Life Insurance Company unveils new ad campaign featuring Rohit Sharma and Ritika Sajdeh

This is the company's second marketing campaign of the year which promotes the benefits of assured savings plans.

Max Life Insurance Company Ltd. has unveiled a new advertising campaign starring its brand ambassadors, the captain of the men’s Indian cricket team Rohit Sharma and his wife, Ritika Sajdeh.

This is the company’s second marketing campaign of the year which promotes the benefits of assured savings plans. Saving plans are an integral part of financial planning and long-term economic security because they can help build a corpus, generate a reliable source of income, and safeguard one’s family’s future even if you are not present.

The film celebrates everyday delights with the family, showing Rohit and Ritika, bonding over special moments – such as enthusiastically planning their daughter’s fancy outfit! The ad film helps clients to monetarily empower themselves for a lengthy period with a secured savings plan – an all-in-one remedy that provides income benefits, lump sum payout, and life cover, among some other characteristics; guaranteeing their economic well-being in uncertain times – through its simple yet effective narrative.

Rahul Talwar, Chief Marketing Officer, Max Life Insurance, commented, “In our endeavour to drive financial awareness and adoption, the TVC underlines the significance of guaranteed savings plan and how it enables consumers to achieve key milestones -children’s education, marriage or retirement – while enjoying life’s moments today with loved ones. Along with building our protection portfolio, Max Life is focused on long-term savings plans that offer financial stability to families, especially the millennial segment. Reiterating our brand philosophy of ‘You are the Difference’, Rohit and Ritika deliver the key message of our savings solutions, specifically to the younger audience that is seeking holistic, new-age financial products that cater to all their requirements.”

Talking about the campaign, Rohit Sharma, said, “Being a cricketer; it can be difficult to balance family time with professional commitments, but over the years I have learned that cherishing small, everyday moments with your family is equally fulfilling! The campaign strikes a chord as it highlights the importance of building a strong financial future amid today’s challenges and with the benefit of a comprehensive savings plan, you are securing your life goals – today and tomorrow.”

“The Max Life Savings plan, with its range of benefits helps consumers build a financially secure tomorrow without compromising their happiness today. Rohit and I look forward to creating awareness about financial solutions that are relevant for the people today,” added Ritika Sajdeh.

Director, Anupam Mishra, said, “Max Life’s latest ad campaign establishes savings plans as a powerful and reliable source to enable loved ones’ future financial security. A typical conversation about their child between the couple serves as the perfect backdrop for the campaign’s message on the value of hassle-free investing with Max Life’s tailored financial solutions.”

Furthermore to television commercials, the film is being promoted on digital and social media platforms. To reach out to regional markets, the TV commercial will be released in six languages: Marathi, Gujarati, Tamil, Telugu, Kannada, and Malayalam.

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