One of the most recognised luxury brands in the world, Louis Vuitton has announced the Grand Slam champion and the world’s youngest No. 1 tennis player, Carlos Alcaraz as its new brand ambassador.
.@carlosalcaraz for Louis Vuitton. “It’s a dream for me to now be a part of the Louis Vuitton family.” World-renowned tennis champion and the youngest player to be ranked number 1 in history will be joining the Maison as a new House Ambassador. #CarlosAlcaraz #LouisVuitton pic.twitter.com/EUcVb4S8Mc
— Louis Vuitton (@LouisVuitton) June 28, 2023
Alcaraz, who is at the top of his game, seems hungry and all ready-to advance in the fashion industry. Following sponsorships from Rolex, Calvin Klein and Nike, the athlete’s most recent push into fashion will see him represent the high-end brand in advertisements and at events in a joint venture.
The young athlete has had a tremendous week as this past weekend, he won the annual Queen’s Club Championships and reclaimed the top spot.
The 20-year-old US Open winner from Spain is the latest in a growing list of athletes signed by prominent businesses to help them reach new markets and increase sales.
The captivating sportsman follows a long line of recent ambassadors for the company, including Chloe Grace Moretz, J-Hope, and Zendaya. Hyein, a member of the K-pop group Newjeans, is notable for being the youngest LV ambassador, appointed at just 14.
Naomi Osaka, a Japanese-American tennis player, also serves as an ambassador for Louis Vuitton since 2021. Prior to the FIFA World Cup Qatar 2022, the brand also featured Lionel Messi and Cristiano Ronaldo in a viral campaign.