Amrutanjan Healthcare, a leading name in Indian healthcare, has signed the Indian cricketer, Ruturaj Gaikwad, as the new brand ambassador for Electro+.
Electro+’s new ad emphasizes its role in combating dehydration and fatigue for peak performance during exercise. This action-packed commercial hits the airwaves in multiple languages, including Hindi, Marathi, Assamese, Bengali, Kannada, and Tamil, ensuring its message reaches a wide audience across India.
S Sambhu Prasad, Chairman and Managing Director of Amrutanjan Health Care Limited, expressed his enthusiasm for the launch of the low sugar variant of Electro+ and the collaboration with Ruturaj Gaikwad stating, “At Amrutanjan, we are committed to offering innovative solutions that promote health and well-being. The introduction of the low sugar variant of Electro+ underscores our dedication to meeting the evolving needs of our consumers. We are delighted to welcome Ruturaj Gaikwad to the Amrutanjan family and are confident that his association with Electro+ will resonate with audiences across India.”
Mani Bhagavatheeswaran, Chief Marketing Officer of Amrutanjan Health Care Limited, said, “Ruturaj Gaikwad epitomizes the spirit of vitality and resilience, making him the perfect choice to represent Electro+. This association, beyond a simple endorsement, is about raising awareness and making electrolyte drinks a go-to choice for anyone seeking an effective way to stay energized and combat fatigue throughout their day. Ruturaj’s dedication to peak performance make him the perfect voice to remind consumers about the importance of prioritizing hydration and electrolyte balance. We look forward to a successful partnership with Ruturaj Gaikwad and to educate consumers about the everyday necessity of electrolyte balance for optimal health and vitality.”
Ruturaj Gaikwad commented on this association, saying “I am extremely delighted to be partnering with Amrutanjan Healthcare for their brand Electro+. Hydration and energy maintenance are crucial not just for athletes like myself, but for everyone in their daily routines. Ensuring adequate electrolyte balance is essential for peak performance and overall health, whether one is hitting the field or managing daily tasks. I am glad that we have a solution from Amrutanjan Electro + for that. I hope more people will now be aware that staying well-hydrated not only boosts mood, memory, and attention but also contributes to overall well-being.”
Amrutanjan Healthcare, founded in 1893, is an Indian pharmaceutical company that has been the leader in pain management for over a century, best known for its pain relief balms. The Chennai-based organization offers a variety of healthcare products including balms, roll-ons, and even beverages.
Ruturaj and Chennai Super Kings (CSK), the defending champions of the Indian Premier League (IPL), will kick off their season against Royal Challengers Bangalore (RCB) in the opening match on March 22.