The Premier League (PL) side, Liverpool FC (LFC) have announced a partnership with the American multinational logistics company, UPS.
In this development, UPS has been named the official global logistics and shipping partner of the club for the current 2023-24 PL season.
We are proud to announce a new multi-year partnership with @UPS becoming our first Official Global Logistics and Shipping Partner 🙌
— Liverpool FC (@LFC) September 19, 2023
With the deal on board, the two renowned brands will collaborate to strengthen LFC’s global retail and e-commerce activities.
As per the activation, UPS will help LFC’s global retail and e-commerce platforms, allowing the Liverpool-based club to create a better fan experience and get official products into the hands of supporters with greater speed and effectiveness than ever before.
LFC x @ups 👋 #ad pic.twitter.com/IADt4nQyai
— Liverpool FC (@LFC) September 19, 2023
Both entities will also collaborate to deliver unique opportunities and experiences for the Reds supporters, UPS customers, and employees, as well as to drive engagement and positive impact.
Ben Latty, Commercial Director at Liverpool FC, said, “We are proud to be announcing this global partnership with UPS. As one of the world’s largest companies, UPS are bringing a wealth of knowledge and expertise to our already successful retail operations. We are looking forward to seeing the impact this will have, and how it will improve fans’ experiences around the world.”
Kevin Warren, Chief Marketing and Customer Experience Officer at UPS, said, “We’re proud to be the official logistics sponsor of Liverpool Football Club. Our global, integrated logistics network means we can offer unmatched speed and reliability as LFC continues to grow its retail operations. We’re ready to deliver team spirit and pride to LFC fans – no matter where they are in the world.”
The club already added companies such as Expedia, All Star Partners, Cadbury, Peloton, Kodansha, and Google Pixel to its sponsorship portfolio.
United Parcel Service (UPS) is an American international shipping and receiving firm that was formed in 1907. Originally known as the American Messenger firm, UPS has grown to become a Fortune 500 firm and one of the world’s leading transportation services. Today, the brand is most recognised for its ground shipping services, as well as the UPS Store, a retail network that facilitates UPS shipments and provides small business products.
The Reds are currently having a formidable run in the ongoing season and have defeated Wolverhampton Wanderers F.C in their most recent encounter. They are placed third with 13 points under their belt. The Virgil van Dijk-led team will be facing West Ham United (WHU) on Sunday, September 24 at Anfield.