Following the extension, Expedia will prolong to be the principal club partner and shirt sleeve sponsor for both the men’s and women’s teams for another four years.
Throughout the esteemed association, the travel group has worked closely with the football club to make travel easier for the Reds fans and spectators that includes arranging tickets, both home and away, booking accommodation, and hiring a car.
As a part of the deal, the company also provides free supporter transport for LFC’s women’s away matches which will help the fans to root for their team in the away games as well.
Another aspect of the partnership is the campaign “Nothing Beats Being There” in which a content series was produced where the tales of the players and the fans were shown that described the journey and some of the most iconic matches in the history of the club.
Expedia is an online travel agency that is owned by Expedia group from Seattle, United States. The company, which was founded in 1996, helps clients to book flight tickets, hotel reservations, car rentals, cruise ships, and holiday packages.
Ben Latty, Commercial Director, Liverpool FC, said, “We’re thrilled to announce the extension of our partnership with Expedia for another four years. Travel is an incredibly important part of our fans’ matchday experience, so we are proud to have a world leader in travel as part of the LFC family. We look forward to continuing to work with Expedia, creating more moving content and enhancing our fans’ overall matchday experience.”
Michael Rousseau, Senior Vice President, Global brands at Expedia, said, “We’re truly excited to be extending our partnership with the Liverpool FC family, continuing to support both the men’s and women’s teams whilst playing a vital role of enabling the fan travel experience.We’re proud of the progress we’ve made together and are looking forward to pushing the boundaries further by enriching the fan experience through travel over the next four years and proving that nothing beats being there.”
The Reds are currently standing in the fifth position on the points table, they also thrashed Manchester United 7-0 last Sunday at Anfield.
Liverpool will be facing Bournemouth in their next encounter tomorrow in the English top flight.