Lifespan, the manufacturer of nutraceuticals, herbal, ayurvedic, and personal care products in India, has unveiled a new advertisement campaign #ResultsMatter featuring its brand’s ambassador and the Women’s World Boxing Champion, Nikhat Zareen.
In the campaign, the inspirational journey of Nikhat, who went from being little-known to experiencing tremendous success in her sport, is highlighted.
The advertisement emphasises the importance of achieving seemingly impossible goals and sends a powerful message that goes beyond winning. This achievement is the result of not just willpower but also of giving the body proper nourishment, which is crucial in any endeavour. This is where the plant-based protein powder line from Lifespan, made for winners and high achievers, comes in.
The link between the boxer’s journey and the brand’s general conviction about the importance of attaining results is skillfully highlighted in the campaign. Despite being one of the top boxers that India has ever seen, Zareen’s popularity has been limited to the sports field. Lifespan saw an opportunity to encourage people from all walks of life to lead active, health-conscious lives, in addition to showcasing Zareen’s accomplishments.
PAD Integrated Marketing & Communications created the TVC, which depicts the 27-year-old’s journey from her intense training sessions to her victorious moments in the ring. Beyond just showing her as an athlete, she transforms into a role model for anyone hoping to achieve their objectives through perseverance and hard work.
Founder and CMD of Lifespan Industries, Narendra Ram Nambula, said, “In the world of sports and nutrition, there are tales that inspire and define greatness. Nikhat’s journey from being an underdog hailing from the small city of Nizamabad in Telangana to becoming a world champion is one such remarkable narrative. Through Nikhat Zareen’s story, our aim is to inspire people and make them realize that the impossible can be achieved.
“As a brand, Lifespan envisions to empower individuals to reach their full potential, both in the world of sports and in life. We strive to offer the necessary fuel to achieve high-performance results for world champions like Nikhat. We firmly believe that with unwavering determination and the right nutrition support, anyone can achieve greatness.”
Vivek Reddy, Co-Founder and Creative Director at PAD Integrated Marketing & Communications, said, “Telling a real story can be challenging, particularly when re-enacting events in an individual’s life. Nikhat’s extraordinary journey is one of those rare underdog stories deserving of an honest narrative that organically ties back to the brand’s purpose of “delivering results” because that is all that matters.”