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Lexus partners with 2021 Davis Cup as official automotive sponsor

Lexus will look to promote their new Lexus NX model as the tournament coincides with the launch of their new car.

Sports car manufacturer Lexus has partnered with Davis Cup to be named as the official automotive sponsor of the Davis Cup by Rakuten Finals 2021 international men’s tennis tournament.

As per the agreement, the car manufacturer will be responsible for providing official transport for players and teams from the 18 different participating countries in the tennis village.

With the partnership in place, Lexus looks to achieve a joint objective with the Davis Cup of providing ‘unforgettable experiences for customers and fans alike’. The car manufacturing company will be looking to promote their new Lexus NX model as the tournament coincides with the launch of their new car.

Commenting on the agreement, Albert Costa, Director of the Davis Cup Finals, said, “It is a great luxury to be able to count on Lexus again for the second edition of the finals. This year’s event is being staged in a multi-site format in three countries and Lexus is demonstrating its enormous capacity for management, service and professionalism.

“We are confident that, as in 2019, the world’s best players and teams will be delighted with the performance Lexus will provide at the competition.”

Spiros Fotinos, Head of Lexus Europe, said, “We’re incredibly excited to reignite our relationship with this iconic sporting event.”

He further added, “The Davis Cup has a unique format across multiple countries, bringing together top tennis athletes and fans – many of whom are luxury consumers. The opportunity for Lexus to engage with this audience through a shared passion for excellence, determination and incredible experiences could not be missed.”

The renowned men’s tennis competition will be taking place in Madrid from 25 November to 5 December, with group stage and quarter-final ties to be hosted in Innsbruck and Turin.

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