American based LLC lifestyle and gaming organisation 100 Thieves announced their partnership deal with Lexus automotive, Lexus being the luxury division of Toyota will see itself become the luxury automotive partner of 100 Thieves.
Expressing a culture of premium lifestyle, 100 Thieves and Lexus will see an authentic connection between vehicles, culture and premium lifestyle, renaming the 100 Thieves content house to the official Lexus content house.
The deal was made to enhance the connection between the gaming organisation and providing innovative content for the 100 thieves community.
The deal was signed for 10 years for a whopping price of $210 million which will cost up to $21 million per year. The Esports industry has seen a massive rise in revenue due to the pandemic with the general audience starting to understand the aspects of Esports.
Recently, 100 thieves also announced their partnership with Lifestyle brand Gucci, providing exclusive 100 Thieves enhanced equipment, including custom fits and backpacks.
Lexus will be seen on the twitch streams of the content creators and professional players, alongside other brands like Gucci, the automative firm will also be getting induced merch in the official channel of 100 Thieves.