The brand has launched the campaign under the tagline, “Lenskart Dhaakad Hai”.
The ad portrays a scary bowler taking out a batsman, sparking a wild celebration. Sky comes down to the turf as the next batsman and the entire squad is filled with panic and fear. His Lenskart spectacles heighten the tension. What follows is an exciting series of events that ends in a heart-pounding cricket match, which is ended by the No.1 ICC T20I batter’s remarkable swing of the bat.
Speaking on the new TVC, Ramneek Khurana, Co-Founder & India CEO, Lenskart, said, “I have always believed that advertising is at its best when it remains true to itself and, more importantly, to the people it speaks to. With this ad film, we have strived to convey our unwavering commitment to empowering individuals to be their authentic selves and break free from the shackles of self-doubt. That’s precisely what our aim is with the introduction of ‘Dhaakad Hai’ – a spirit that encourages you to pursue your dream relentlessly”.
Commenting on the ad campaign, Suryakumar Yadav, stated, “I’m thrilled to be part of this ad film, which embodies the values of self-belief and individuality. I hope it encourages everyone to embrace their authentic selves and proudly showcase how truly Dhaakad they are to the world”.
Lenskart is an Indian multinational optical prescription eyewear retail network headquartered in Gurugram. As of March 2023, Lenskart has over 2,000 retail locations, three-fourths of which are in India. Its manufacturing unit in New Delhi produces 3 lakh glasses every month.