Legends to manage FC Porto’s global partnerships in 15-year strategic deal

Along with managing global partnerships, Legends will be working with FC Porto to enhance matchday experience for fans.

The Portuguese football club, FC Porto have secured a strategic 15-year partnership with the multinational sporting experience company, Legends. 

Through this arrangement, Legends will be working with the Portuguese club to manage its global partnership and naming rights of the club’s home ground, the Estádio do Dragão. 

Furthermore, Legends will also collaborate with the football club to enhance the fan experience on matchdays, including modifying the stadium’s food and beverage offerings and placing special emphasis on the VIP boxes and seats offered by Porto’s Partner’s Club.

Jorge Nuno Pinto da Costa, President of FC Porto, commented, “On the day that the Dragão turns 20 years old, we continue to be at the forefront, as one of the most beautiful stadiums in Europe with the best atmosphere.”

He also added, “This partnership with Legends makes us look forward to the future because we are linking with a group that is involved with the most modern stadiums, such as the new Santiago Bernabéu and the future Camp Nou, and the most important competitions, such as the football and rugby World Cups. Off the pitch, with the latest technology, which has shown great quality, we continue to invest in modernization.”

Jesus Bueno, Managing Director for Legends in Iberia, said, “Legends is proud to partner with FC Porto to help the club innovate the fan experience at Estádio do Dragão and deliver world-class results for partners. FC Porto has an incredibly passionate fan base and the organization is committed to excellence. We are excited to collaborate with their team and provide our expertise delivering exceptional experiences and driving sustainable commercial revenue to ensure long-term success for the club.”

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