The tennis championship between Team Europe and Team World, Laver Cup has inked a new sponsorship association with the leading digital workflow company, ServiceNow. With this deal, the company has been labelled as the global supplier of the tournament starting from the 2023 season onwards.
The Laver Cup is a competition that is played over three days on a dramatic black court. The tournament consists of an exhilarating league structure which embodies six of Europe’s best players against six from the rest of the world. Tennis legends and great rivals Bjorn Borg and John McEnroe serve as captains for Team Europe and Team World, respectively.
As mentioned above, from Laver Cup 2023 onwards, the logo of ServiceNow will be featured on the match court speed of the serve display.
Laver Cup CEO, Steve Zacks, said, “We are delighted to welcome ServiceNow to the Laver Cup family. ServiceNow’s partnership promises to be a major asset to our organization as we continue to build and grow the Laver Cup global brand.”
ServiceNow enables the world to work more effectively by providing services that create wonderful experiences and unravel efficiency for an estimated 7,400 global enterprise customers.
ServiceNow is famously known as a Glassdoor Best Place to Work and a Fortune Most Lauded firm for 2022.
ServiceNow, Chief Brand Officer, Jim Lesser, commented, “We come to work every day focused on making the world work better and that means helping organizations of every size in every industry. What better way to express this than through our partnership with the Laver Cup. We’re thrilled to support an innovative experience that offers sports fans a new dimension of excitement and progressiveness.”