The Spanish professional football competition, LaLiga has announced its partnership with the leading provider of mobile payments, Digital Virgo.
Following the partnership, both entities have agreed to collaborate to launch LaLiga Xtra to bring out interactive content that will be consumed by the fans of the league through this global-level platform. The platform is based on a licensing model, which will allow it to spread the content through licensees in 18 countries. It will be available in countries across South America, Europe, and MENA, including France, Belgium, Portugal, Argentina, and Morocco.
This brand-new platform is a mobile-based application that will provide a 360-degree match experience while watching games, and amplify fan engagement with the help of quizzes, content, and a fantasy football-associated app.
This will also help the users to use the second screen as this application will give the best content to get all the information related to the live TV experience, live results, advanced statistics, and many other details from a single point of source.
Javier Gil, Sponsorship Project Coordinator at LaLiga , said, “LaLiga is excited to announce this agreement with Digital Virgo to deliver the best of Spanish football to several regions in the world. While providing our fans with a distinctive digital experience, we fulfill our commitment to give them access to top-notch Spanish football and first-rate entertainment. This arrangement will help us promote the value and importance of Spanish football to a global audience in addition to providing our supporters with access to a range of services that will make experiencing LaLiga a more enjoyable and accessible experience.”
Vincent Taradel, CMO Digital Virgo, said, “We are excited to enrich our value proposition for football fans with this new exclusive LaLiga Xtra service. This partnership is in line with our strategy in the field of sport, by offering “second screen” services with rich and exclusive content as well as gamification features to boost user engagement”.
Founded in 2008, Digital Virgo provides global access to mobile content, entertainment, and commerce. By providing a worldwide centre that links retailers with telecom companies, Digital Virgo makes it easier to implement, integrate, and optimize mobile payment and distribution systems, providing end users with a safe and hassle-free transaction experience.