The non-profit organisation that supports the development and growth of the esports and gaming sectors, the Esports World Cup Foundation (EWCF) has developed a sponsorship agreement with the home-grown Saudi Arabian coffee brand, Barn’s Coffee.
With this deal, the brand has been named exclusive coffee brand for the Esports World Cup, which is scheduled to be held in Riyadh, Saudi Arabia.
Barn’s will be setting up an exhibit at the Esports World Cup to provide refreshments to attendees, bringing a touch of warm Saudi Arabian culture to the international festival of gaming culture and esports.
Mohammed Al Nimer, Sales Director at the Esports World Cup Foundation, commented, “We are happy to announce Barn’s, one of the most loved coffee brands in the Kingdom, as a Main Partner of the Esports World Cup. The Esports World Cup provides an ideal stage for brands like Barn’s to connect with a passionate, expanding audience, right at the heart of gaming and competition. Joining forces with a beloved, authentic brand like Barn’s is a clear sign of the EWC’s commitment to nurturing impactful collaborations that put our fans, and their experience, at the forefront of everything we do.”
Mohamed Al Zain, CEO of Barn’s Coffee, said, “Our collaboration aims to leverage the national and global exposure of the Esport World Cup to support the 2030 Vision, which seeks to foster an inclusive and sustainable esports ecosystem. By offering authentic and delightful products, we aim to enhance the gaming experience for the community of gamers, while also bringing Barn’s closer to the youth and their modern lifestyle.”
The Esports World Cup made waves when it revealed a total prize pool of $60 million, the biggest ever in esports history, divided among 19 game titles. The competition is slated to begin in July and last for eight weeks.
The Saudi-Arabian government is backing the Esports World Cup, which is one of the country’s many endeavours to expand into the gaming and esports sectors.