EdTech company Hero Vired has been appointed as the official knowledge partner for LaLiga in India. The official announcement was made on Thursday. The agreement has been inked for two years for all LaLiga events in India, which also includes the upcoming Amateur eLaLiga challenge. The competition will be conducted for the first time in India.
In this partnership, Hero Vired will provide 25 select LaLiga fans access to Hero Vired’s programs. The selection process of the fans will be based on several competitions and engagement activities that will be conducted throughout the year.
In addition, Hero Vired will also give access to LaLiga scouting sessions with professional LaLiga coaches, free trials and scholarships for enrollment in LaLiga Football Schools (LLFS). The learners of Hero Vired and their families will receive a 30% discount on quarterly/annual membership at any LLFS location in the country.
“Sports is a huge part of life in India. Being the first Indian edtech company to partner with the largest football league in the world, LaLiga, is a matter of pride for us. For us, sports are a relevant format since it helps us expand our audience phenomenally. We believe that it will allow us to penetrate deeper into the country,” Akshay Munjal, founder and CEO, Hero Vired said.
“Fostering a learning environment has always been important to us at LaLiga, as we know that matches are not only played on the pitch. We are excited to partner with a young and dynamic company like Hero Vired to take our commitment of developing Indian football another step forward. We look forward to sharing our expertise in European football with millions of Indian youth through this association,” Jose Antonio Cachaza, managing director, LaLiga India, stated.