GreenPark Sports and LaLiga have announced the development of their multi-year licensing agreement to incorporate in-game NFTs with a special matchday jersey collection.
GreenPark hosted LaLiga for the first time in August 2021. The virtual fan world, which was created to attract upcoming soccer fans, enables users to choose any LaLiga Santander team and prove their fan loyalty through countless challenges and minigames. The service also includes the names and likenesses of some of LaLiga Santander’s most elite athletes.
GreenPark will debut an inaugural matchday jersey collection in the coming days, allowing fans to collect their favourite club and player shirts from particular matches to memorialize some of the most historic fixtures and performances. Fans will be able to acquire football lockers, which will contain a variety of player jerseys from any match date. GreenPark will incorporate the digital treasures into its application later this year, with the very first drop available on NFT.greenparksports.com.
GreenPark’s Co-founder and CEO, Ken Martin said the following, “We are excited to bring first-of-its-kind digital collectibles and in-game utility to LaLiga fans worldwide.
“For more than a century, fans have proudly worn the jerseys representing their favorite clubs and players IRL to celebrate their fandom. Giving the next generation of social sports fans a reimagined way to digitally collect these and wear them into a virtual world built for sport is the next evolution of fandom. We can’t wait to show you the experiences they’ll unlock across GreenPark.”
“As one of the leading sports brands in the world, we continuously explore all the unique avenues to connect and engage with our fans globally. With this new licensing partnership with GreenPark, we are going to give our fans the experience to live LaLiga and be part of GreenPark’s metaverse through a special NFT collection of Matchday Jerseys,” said, Oscar Mayo, Executive Director at LaLiga.
In addition to LaLiga, fans can also visit and participate in several different fan communities within the GreenPark application, namely Major League Soccer (MLS), League of Legends Championship Series (LCS), and the National Basketball Association (NBA).