Kopiko, the world’s No. 1 coffee candy, has launched a new ad campaign ‘Kopiko Chaba’ featuring its brand ambassador and former Indian captain, Mahendra Singh Dhoni.
Merely a month following the formal declaration of MS Dhoni as the Kopiko brand ambassador, this advertisement represents a momentous occasion.
On the campaign, MS Dhoni said, “I am genuinely thrilled for the launch of the ‘Kopiko Chaba’ campaign. This campaign not only celebrates the authentic coffee taste for which Kopiko is known around the world but also the delight that it brings into our lives.”
Sonal Dabral, Founder of Tribha and the creative mind behind the film, commented, “The ‘Kopiko Chaba’ campaign promises to showcase humour, drama and the refreshing transformation Kopiko brings in every bite, with MSD starring in never seen before avatars.”
Achyut Kasireddy, Managing Director of Mayora India, said, “We’re elated to unveil this extraordinary creative featuring MS Dhoni. This film is a pure celebration of Kopiko’s originality, which gives it a unique taste. Our collaboration with MS Dhoni underscores the values of leadership, authenticity, and delight, which are common between him and Kopiko. We are excited to present a campaign that resonates with our audience, offering an unparalleled blend of taste and joy.”
This TV commercial could be witnessed on-air and has caused waves throughout all major television networks countrywide. In addition to television broadcasts, the film will be heavily marketed on social media platforms and OTT channels, guaranteeing worldwide visibility.
Moreover, Kopiko will release ‘Captain Cool’ edition packs in the market that will feature MS Dhoni’s on-screen avatars from the Kopiko Chaba campaign. Consumers can scan the QR code on the package to watch the film while devouring Kopiko.