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Juventus strike sponsorship extension with Coca-Cola

For the first time since the contract's inception, Coca-Cola and Juventus will collaborate to involve enthusiasts at the European level.

The Serie A outfit, Juventus have extended their sponsorship partnership with the beverage brand, Coca-Cola. The deal was first signed in 2019 and the renewal will allow the brand to remain as the club’s official partner.

For the first time since the contract’s inception, Coca-Cola and Juventus will collaborate to involve enthusiasts at the European level. Moreover, there will also be a variety of projects and actions involving Juventus Women.

This collaboration honours the charm that unfolds from the partnership among fans and unites the whole Juventus community. This contract allows for exclusivity in the sparkling soft drinks category in hospitality places and at all points of sale at the Allianz Stadium before, during, and after games. Along with this, even fan events, advertising strategies, and social media activities are included.

Furthermore, the beverage brand will be able to provide fans with distinct footballing gifts such as hospitality area tickets, exclusive experiences, and limited-edition merch.

Tiziana Di Gioia, Juventus Chief Commercial Officer, commented, “We are proud to announce the multi-year partnership renewal with Coca-Cola. The objective of the synergy between the two companies is to add value to the European market – strategic for both – thanks to the creation of shared marketing activities aimed at building a unique experience on and offline for every supporter.“The passion that links Juventus and Coca-Cola, both on the field and off it, will make the difference in this new chapter of the partnership.”

Raluca Vlad, Marketing Director of Coca-Cola Italia, said, “We are proud to continue our journey together with Juventus and the entire community of fans, accompanying them towards the next goals of the Club and on all occasions of shared happiness, which are the Real Magic of football. Coca-Cola has always united people in all the moments of sharing spent watching the match.”

The Italian giants recently faced Paris Saint-Germain (PSG) in the UEFA Champions League 2022-23 and got defeated by 2-1.

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