The Serie A club, Juventus has announced a new association with the fashion jewellery brand, Aurora Italia as the official regional partner of the club. They will also be the new official gold gram bar partner of the club in Southeast Asia. The value of the contract was not revealed.
Aurora’s signature items are particularly themed jewellery and limited edition 1g 24k Gold Bars. Next month, Aurora Italia will release a Juventus 1g 24k Gold Bar in the club’s black and white striped shirt colours.
Besides this, the “Bianconera” Gold Bar will be designed as a tribute to the players who have written and continue to write the club’s history, and will also commemorate Juventus’ important 10th anniversary in its home, as did the home shirts this season.
Federico Palomba, Managing Director of Juventus APAC stated that the club is thrilled to announce this partnership.
“This collaboration will strengthen our presence in Southeast Asia: Juventus has spared no efforts to expand its brand and make it always more present not only in football but also in fashion and lifestyle. We are confident that this partnership will be another great attraction for all our fans.”
Managing Director and Founder of Aurora Italia, Datin Wira Yvonne Lim, said, “We are very happy with our amazing new partner. The collaboration with Juventus will contribute to our further growth and development and will benefit the club supporters and gold bar collectors. We can’t wait for the new 1g 24K Gold Bar to be launched.”
On the field, Juventus are really struggling to move up the table in the league and possibly won’t make it into the top four. Their only chance to qualify for the Champions League next year could be by winning the ongoing season. They drew with Villarreal in the round of 16 in the continental championship.