The official broadcaster of the Indian Premier League (IPL) has released a campaign for IPL 2020 named #EksaathWaaliBaat. The new TVC is targeted at trying to re-unite again and standing strong post the pandemic that has caused a lot of disturbance in the society as well as the nation.
The campaign captures the current mood of the nation which is by the day fighting repercussion of Covid-19 pandemic. It mainly focuses that there is always a ray of hope despite the crisis and once again everything will come back to normal, India will stand strong again and the humanity will win eventually.
The TVC is being released in English, Hindi, Tamil, Kannada, Malayalam, Telugu and Bangla languages. Star India along with BCCI is working very hard on innovating new ways to make this IPL more interesting and engaging.
SportsMint has also learnt that Star is committed to offer the best of its services to the users and is eyeing record-breaking viewership this season. IPL is one of the biggest events of the year and the most awaited by the Indians.
Star has always touched the hearts of people through TVC campaigns, and with this new campaign round the corner, the excitement is almost doubled for the fans as the tournament is just two-weeks away from the start.