IPL 2021: YuppTV acquires broadcasting rights

April 7, 2021 | By : Abhinaba Haldar
big_news

In the latest developments surrounding the IPL 2021, which is due to begin in a couple of days, Indian OTT platform YuppTV on Tuesday announced about acquiring the broadcasting rights for VIVO IPL 2021 in about 90-100 countries.

The subscribers of YuppTV will now be able to enjoy the live coverage of the whole tournament that will cover all the 60 matches starting from April 9 to May 30. However, despite acquiring the streaming rights, YuppTV will not be able to operate within the Indian subcontinent as Disney+ Hotstar has the exclusive rights to stream the tournament coverage in the country.

YuppTV will be able to broadcast the blockbuster event overseas that includes Continental Europe, Australia, Central, and South America, Sri Lanka, South East Asia (excluding Singapore and Malaysia), Central Asia, Nepal, Bhutan, and the Maldives.

YuppTV is an India-based global OTT service that primarily provides South Asian content, including television channels, films and television shows, and sports. The platform has been indulged with cricket content for the past few years, focusing on the non-major cricket markets. Headquartered in Atlanta and Hyderabad, the service provider also offers streaming in a number of languages that include English, Hindi, Tamil, Telugu, Bengali, and many more.

Talking of the collaboration, Uday Reddy, Founder and CEO of YuppTV, said, “YuppTV is committed to the growth of sports in the country and will continue to be driven by the power of cricket. Our users can enjoy their favourite sporting event in real time from the convenience of their homes”.

Mobile operators offering exciting plans for IPL 2021

While the Indian Premier League streaming rights are exclusive to Disney + Hotstar in India, a few telecom operators like Jio, Airtel, and VI (Vodafone Idea) are offering various prepaid recharge plans with a complimentary annual subscription to Disney + Hotstar VIP service.

This is an initiative by both the parties to enhance the reach of the tournament as well as provide service through enticing offers. IPL 2021 is set to begin on April 9 with the clash between Royal Challengers Bangalore and Mumbai Indians in Chennai.



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