Online food delivery service Eat.fit has landed IPL franchise Royal Challengers Bangalore and Karnataka top-order batsman Devdutt Padikkal as the company’s brand ambassador.
Eat.fit, one of India’s largest healthy food platform, is a subsidiary of the fitness and wellness startup Cure.fit. The strategic collaboration with the 20-year-old ahead of the promotional campaigns of the Indian Premier League will see them in an association for four years. The company also targets to hit the EBITDA probability by the end of 2022.
The left-handed batsman has caught a lot of attention by his sensational performances in the past few years, especially in the IPL 2020. His phenomenal performance in the last IPL campaign saw him being the franchise’s top-scoring batsman with 473 runs to his name. Moreover, his recent gameplay in the Vijay Hazare Trophy, where he scored 737 runs in 7 matches reflected on how crucial a player he could be for the Indian team in the years to come.
Ankit Nagori, Co-Founder EatFit, expressed his happiness regarding the partnership with the RCB opener. He also praised the youth talent by exclaiming about the capability and passion shown by the opener, who will be opening with Virat Kohli for RCB in IPL 2021 from next month.
“It gives me immense pleasure to welcome Devdutt Padikkal to the Eatfit family. This collaboration will foster and strengthen the brand as well as chart new growth trajectories for Eatfit. His aura is in perfect line with the brand identity we are trying to carve for Eatfit and we hope that our customers resonate with this collaboration. We are excited to work on some fun campaigns with him.”
The youngster, who has risen to fame by successfully shining in the IPL, is grateful to Eat.fit for making him their brand ambassador, and appreciates the company’s efforts in making “healthy food cool and delicious” by focusing of health.
“Health and wellness will always be an important part of my journey. Staying fit physically and mentally is important for everyone, whether you’re a professional athlete or not, and this partnership gives me the opportunity to stand for a cause that I feel strongly about.”