Borosil has announced that they have renewed their partnership with the Indian Olympic Association. The brand now has become an associate sponsor for the Indian contingent. The deal will see the consumer ware brand their stretch support through this sponsorship for the Indian athletes at the upcoming Asian Games, Commonwealth Games and the 2024 Olympics.
Borosil is an Indian glassware company, which is situated in Mumbai. The biggest glassware manufacturing in India with a bit of noteworthy occurrence of the US and Netherlands.
In the statement, which was issued by Borosil, the company mentioned they will get a positive reach and will be better for the Indian ecosystem as well.
On the extended deal, Rajeev Mehta, Secretary General IOA said, “We are extremely pleased to strengthen our partnership with Borosil Ltd which has been beneficial for all our Indian athletes. Borosil is a trusted homegrown brand that has touched all our lives with healthy nutrition and hydration. I would like to thank Borosil for showing their continued support for Team India.”
Shreevar Kheruka, Managing Director of Borosil Limited said, “This is a very proud moment for us to be associated with Indian Olympic Association. As an Indian company, it is our honour to support our great nation’s sporting endeavours. We are glad to be part of the enabling process to support Indian athletes in their endeavours and look forward to them bringing laurels to India in the world of sports.”
In the past, Borosil was linked with the Indian Olympic Association as the Official Hydration Partner for national athletes who participated in the 18th Asian Games and Summer Youth Olympics. The company provided bottles to the athletes and made sure that the contingent use safe and quality products.