Serie A club Inter Milan announced its sponsorship deal with the DigitalBits blockchain network.
The deal will see DigitalBits become the shirt sponsor of Inter Milan and will also become the official global cryptocurrency of the club.
The deal between both parties has been reported to be worth over $100.7 million and has been signed for multiple years.
Alessandro Antonello, Inter’s chief corporate executive said, “This agreement reflects Inter’s commitment to set the global standard for technological excellence, while digital-first experiences are vital for all sports clubs, our partnership aims higher. By leveraging Zytara digital banking and blockchain technology we will be able to enhance our global reach towards younger and digital-savvy audiences.”
With the deal, DigitalBits’ branding will appear on the club’s men’s and women’s shirts, also on the youth team kits.
Fans will also be able to access crypto-based products through the club’s official app and it will also become the primary way of purchasing match tickets to the home games at the San Siro.
Inter will also be working with blockchain technology to develop digital player cards and NFTs (Non-Fungible Tokens).
The deal will see DigitalBits enhance its global outreach even further due to the large fanbase of Inter Milan all around the world.
Inter currently stands at second place in the Serie A table with six points in two games, they face Sampdoria next on 12th September away from home.
Inter will be looking to continue their form and try to win the Serie A once again as they did last year and broke Juventus’ streak.