The Serie A club, Inter Milan have announced a partnership deal with the appliance and electronics manufacturer, Hisense Italia. The company will be with the Nerazzurri until the 2024/25 season.
Hisense Italia has preferred Inter to integrate its stance at the top in the footballing world. The firm acknowledges the team as the perfect partner to continue its objective to broaden its significant sponsorship deals in the sports industry. The company has also collaborated with FIFA for the World Cup 2022 in Qatar. Moreover, it also teamed up with UEFA for the recently held Women’s Euro 2022.
Hisense and Inter have established themselves as worldwide icons in their respective industries via prolonged expansion and development over time, peppered with huge success. The two are joined by the core attributes of advancement and the determination to achieve the greatest feasible performance level both on the pitch and in customers’ residences.
Alessandro Antonello, FC Internazionale Milano CEO Corporate, said, “We’re thrilled to be welcoming Hisense to the Inter partner family. We’ve noticed that Hisense has the same level of focus on innovation and striving to achieve excellence which makes this club stand out. We’re convinced that this collaboration will see both brands achieve major new targets.”
Hisense Italia CEO, Gianluca Di Pietro, commented, “A significant collaboration between Hisense and Inter is beginning tomorrow. It won’t be limited to brand visibility as it’ll also provide the relevant businesses with opportunities for integration. This choice has been mulled over for a long time and has come about thanks to our shared values and the efficient set-up at the Nerazzurri.
“This is the start of a long pathway for Hisense, which will lead to the development of new projects in the coming years that will represent a major step forward for both parties and be part of a successful future together.”
The collaboration with Inter will be a crucial component of Hisense’s advertising strategy, allowing the company’s foremost products to be promoted to a broader audience.
Inter will use the Chinese multinational’s goods in all club configurations, such as the hospitality rooms at the stadium, Inter HQ, and the training grounds, in addition to brand recognition during home matches on pitchside LED boards and the jumbo screen. Product placement will extend beyond televisions to include home entertainment solutions.