The Major League Soccer club Inter Miami announced its partnership with the crypto-finance company XBTO.
The deal will see XBTO become Inter Miami’s first front-of-shirt sponsor, the deal is also the first time a cryptocurrency firm has partnered with a club in the MLS.
With this deal, XBTO’s logo will be featured on the front of Inter Miami’s home and away jerseys.
Inter Miami CF CEO and Managing Owner, Jorge Mas said, “There is not one step, one second that our primary jersey sponsor is not part of the heartbeat of Inter Miami. So, as we looked at who we would partner with, I can say that we picked the perfect partner, we have found in XBTO a partner that thinks as we do; thinking towards the future of how they change the world of finance through their platform in the crypto space, how we impact the South Florida community, how we impact the fans, how we engage with our community and how we change the landscape of how Inter Miami and our fanbase communicate.”
The financial details were not made public but it has been reported that the deal is worth over $4 billion or $5 billion.
“This is a dream come true. I’m very excited about being a partner of Inter Miami CF and being part of their ‘familia,’ I hope that XBTO can be the sponsor that Inter Miami needs and I just want to thank the team. We’re going to be doing a lot of things that will help the club reach more fans, create more fan engagement and hopefully break down barriers.”