The MLS side, Inter Miami owned by the ex-Manchester United player David Beckham, has become the first American side to unveil a new sleeve partnership deal with the American IT giant XMANNA.
As part of the collaboration, XMANNA becomes the first-ever Official Loyalty and Gamification partner of Inter Miami CF.
Xavier Asensi, who is the CBO of the club, talked about the new deal in a recent press conference, “Inter Miami is committed to establishing partnerships with organizations that are passionate like us to deliver unique engagement opportunities for the fans, and XMANNA is the kind of innovative company we’d like to work with!”
“XMANNA’s partnership with Inter Miami will allow the club to elevate the fan experience through our loyalty and gamification platform while increasing our global brand awareness in the process!”- said XMANNA CEO and co-founder, Steve Stein.
This is a big deal for both the club and the organization as it will not only financially boost both parties involved in the deal but will provide XMANNA with a public platform to promote itself and connect with its fans worldwide. It is also an exciting deal from the perspective of Inter Miami fans who will now get to enjoy various rewards through the official Inter Miami app.
As for XMANNA, when Inter Miami steps onto the pitch next season, the players will be donning their logos on the sleeves.