The Major League Soccer (MLS) outfit, Inter Miami CF have signed a partnership expansion with the Florida-based Norwegian cruise line brand, Royal Caribbean International.
Following the expansion, Royal Caribbean International has been named the official jersey sponsor of Inter Miami CF.
The era of icons begins now 🤝 ⚓️@RoyalCaribbean x #InterMiamiCF pic.twitter.com/RkTuoKVzCC
— Inter Miami CF (@InterMiamiCF) January 23, 2024
Through this pact expansion, the logo of Royal Caribbean International will be placed on the front of Inter Miami’s home and away match jerseys.
Both parties commenced their alliance in August 2023 with the brand serving as the club’s main partner and official vacation partner.
To date, the multi-year partnership has resulted in Royal Caribbean’s branding on LED pitch-side hoardings at the Fort Lauderdale, Florida stadium of Inter Miami.
Royal Caribbean is active on Inter Miami’s social media channels, and the two work together on matchday activations at the club’s fan zone.
Jason Liberty, President and Chief Executive of the Royal Caribbean group, said, “Both Royal Caribbean Group and Inter Miami share the values of dreaming and determination – and the highs of the unbelievable moments when those dreams come true. It’s exciting to now combine forces, and I can’t wait for the future that our two organizations will forge for our industries, for our fans around the world, and of course, for our local communities here in south Florida.”
Originally established in 1968 in Norway, Royal Caribbean International (RCI), formerly known as Royal Caribbean Cruise Line (RCCL), is a cruise line brand that has been a fully owned subsidiary of the Royal Caribbean Group since 1997. Located in Miami, Florida, it ranks second in terms of passengers carried but first in terms of income. By number of passengers and revenue, Royal Caribbean International held 19.2% and 14.0% of the global cruise market in 2018, respectively.