Inter Miami CF name Duracell as official power partner

Although Duracell is well-known in sports and elite athlete collaborations, the brand's association with Inter Miami CF is the brand's first venture in the world of football.

The Major League Soccer (MLS) outfit, Inter Miami CF have signed a multi-year partnership with the leading manufacturer of alkaline batteries, Duracell.

Following this association, the number-one trusted battery brand has become the team’s official power partner.

The two have joined forces to empower athletes, supporters, and the larger community. Although Duracell is already well-known in sports and elite athlete collaborations, this is the brand’s first venture in the world of football.

With a shared goal of never embracing the status quo, Duracell and Inter Miami CF have partnered to bring the strength of the number one recognised battery brand into the heart of the South Florida football club. With Duracell powering vital equipment like player GPS vests and heart monitors, which gather vital data for maximum performance, the team will be able to achieve new heights.

Duracell will additionally have a prominent and functional presence at DRV PNK Stadium, with matchday signage and new Duracell-branded phone charging stations that will be installed during the season to improve fans’ on-site experience. Moreover, both parties will work together to create engaging content for Inter Miami followers, bolstering their fan base beyond the pitch.

Inter Miami Chief Business Officer Xavier Asensi, commented, “Inter Miami is honored to welcome a world-renowned brand like Duracell to the team and takes great pride in being Duracell’s first partnership in the realm of fútbol. As we gear up for another exciting season, Duracell’s partnership will certainly help power our Club on and off the pitch.”

Ramon Velutini, Chief Marketing Officer, Duracell, said, “Inter Miami CF and Duracell share a unique trait: we’re both ‘Built Different.’ Their relentless drive for excellence mirrors our own commitment to pushing boundaries and striving for the exceptional. Our presence will extend beyond the visible boundaries of the fútbol pitch, with the real strength of Duracell powering over 2,000 batteries in use during every match. It’s a privilege to fuel this partnership, supporting Inter Miami’s vision to transform and uplift soccer across the United States.”

Duracell has demonstrated over its illustrious history that it is built differently by providing the globe with robust, dependable, and long-lasting batteries. Duracell continuously pushes forward in its mission to provide consumers with safer and better power, whether it’s through developing industry-leading innovations or powering historic firsts.

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