Inter Miami CF, JPMorgan Chase unveil stadium naming rights deal

Under the agreement, Inter Miami's home stadium has been renamed Chase Stadium.

Inter Miami CF (IMCF), the American professional soccer club, have unveiled a partnership with JPMorgan Chase, the American multinational finance corporation.

The collaboration has assigned the naming rights of Miami’s home venue in Fort Lauderdale, Florida, to JPMorgan Chase, which will now be known as Chase Stadium.

Inter Miami CF Chief Business Officer, Xavier Asensi, said, “Inter Miami is honoured to partner with the country’s largest bank, JPMorgan Chase. We could not have envisioned a more fitting new main partner, as we look forward to chasing our dreams at Chase Stadium in 2024 and beyond.”

Asensi added, “When it comes to partnerships, we believe in quality, and we are thrilled to kick off an exciting campaign ahead alongside an impactful partner like Chase.”

Chase debit and credit cardholders, including those with Chase Sapphire, Chase Freedom, and Ink Business cards, are set to enjoy exclusive perks at the Chase Stadium during Miami’s match days. These benefits, expected to roll out in the coming weeks, include a dedicated entrance via the Chase Fast Lane, providing cardholders with swift access to the stadium. Additionally, special promotions await, granting presale ticket privileges, preferred seating options, and discounts on merchandise at the IMCF Team Store and food outlets within Chase Stadium.

To mark this exciting partnership, Chase is offering its debit and credit cardholders a generous 25% discount at select concession stands situated behind sections North 109, South 124, and West 130 during IMCF’s home opener on Wednesday, February 21.

“Inter Miami CF and JPMorgan Chase are two global brands that share a common goal of uniting communities and people around the world,” said Daniel Pinto, President and Chief Operating Officer of JPMorgan Chase

“We not only do business throughout Miami and South Florida, the region is home to many of our employees, customers and community partners. Having grown up in Argentina, I have long been an admirer of how this sport can lift up a city economically and culturally, and we’re excited to play an even bigger role in the region’s vibrant economic growth.”

“Inter Miami CF has become one of the most recognizable and innovative brands in sports, and they have developed and executed a vision for on and off the field excellence,” stated Carla Hassan, Chief Marketing Officer of JPMorgan Chase

“Their fans are passionate, committed, and proud that Inter Miami CF represents the unique and diverse identity of the area. JPMorgan Chase wants to be a part of this journey, reflecting our long-standing presence serving the people of Miami and South Florida at all levels. Together, our two brands will work to lift and inspire our shared community.”

Chase’s prominent presence will be noticeable throughout the stadium, with significant signage both inside and outside. The team is set to unveil the J.P. Morgan Suite Level and VIP Entrance, showcasing the company’s brands through strategically placed LEDs and other stadium signage.

Based in Fort Lauderdale, Florida, Inter Miami CF are a renowned American professional soccer club founded in 2018. Joining the Eastern Conference of Major League Soccer (MLS) in 2020, the club quickly captured global attention due to its president and co-owner, David Beckham. In 2023, the team made headlines again with the signings of Lionel Messi, Sergio Busquets, Luis Suarez, and Jordi Alba, leading to its inaugural major trophy, the expanded 2023 Leagues Cup. With a Forbes estimated value of $1.03 billion as of 2024, Inter Miami CF ranks as the second most valuable club in the league, trailing behind Los Angeles FC.

JPMorgan Chase, the nation’s largest bank, boasts an impressive portfolio of sports industry partnerships, including Madison Square Garden, the US Open, F1 Miami Grand Prix, Chase Center (home to the Golden State Warriors), and the NBA‘s Atlanta Hawks. As of 2023, it holds the title of both the largest bank in the United States and the world’s largest bank based on market capitalization.

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