The Indian broadcasting baron, Viacom18 has secured the media rights to the world’s first franchise-based supercross league, the CEAT Indian Supercross Racing League (ISRL).
Following the agreement, the world’s first franchise-based supercross league will be broadcast on Sports18 and streamed live on JioCinema.
To increase the excitement for the event, the league has also announced a master calendar for its inaugural season, which includes three thrilling races in Pune, Ahmedabad, and Delhi on January 28, February 11, and 25.
Through this partnership, millions of fans nationwide will be able to witness the adrenaline-pumping action of Supercross racing, guaranteeing a never-before-seen viewing experience.
Veer Patel, Co-founder and Director of the CEAT Indian Supercross Racing League, said, “Our partnership with Viacom18 signifies a major step forward in expanding the reach of Supercross racing in India. Through JioCinema and Sports18, we aim to bring the thrill and excitement of our races to a diverse and enthusiastic audience, elevating the sport to new heights. With Viacom18’s extensive reach and expertise in live sports streaming and broadcasting, we are confident that this partnership will elevate the CEAT ISRL experience for fans across the country.”
Viacom18 Spokesperson said, “We are proud to partner with the inaugural season of the CEAT Indian Supercross League. Adding to our unique array of sporting properties, we will deliver fans the best of Indian riders competing against top international talent across digital and TV platforms.”
For the past year, JioCinema has continuously broken records when it comes to live sports streaming. The IPL 2023 final gathered a peak concurrency of 32 crore on JioCinema, setting a new record for the competition.
In recent times, the media unit also revealed that it is going to broadcast the biggest and second-oldest continental football championship, the Asian Cup 2023, which is set to begin tomorrow, January 12.