ICICI Prudential Life Insurance has partnered up with the star Indian batter, Suryakumar Yadav for the release of a new digital-first campaign labelled “360° Financial Protection with ICICI Prudential Life Insurance”.
The primary objective of this campaign is to inform how ICICI Prudential Life Insurance provides a comprehensive suite of protection products offering all-round life cover that provides 360-degree financial protection in any critical circumstances.
“Suryakumar Yadav’s 360 degree playing style and his traits of dependability and consistency have a seamless fit with the values of ICICI Prudential Life Insurance which customers depend on. We also provide a 360 degree financial protection against any unfortunate event, critical illnesses, and accidents,” stated the company in a press release.
Mr. Manish Dubey, Chief Marketing Officer, ICICI Prudential Life Insurance, said, “We are delighted to partner with Suryakumar Yadav. His commitment – both on and off the field – is admirable. SKY is an inspiration owing to his consistent form and dependability. He is a seamless fit with our brand which has always delivered on its promises and thereby has earned the trust of millions for over two decades.
“Just like Mr. 360 degree, who has got every shot in the book, our offerings also cater to the customers’ diverse and evolving needs at every stage of life and provides a 360 degree financial protection.”
Speaking on the association, Mr. Suryakumar Yadav said, “I’m pleased to partner with ICICI Prudential Life for their ‘360° Financial Protection’. I firmly believe that trust, dependability and consistency are key virtues for any individual. This is what I try to bring out in my life and game. I look forward to this association and hope together we can build this philosophy through this campaign.”