spot_img
spot_img

ICC unveils ITT for next media rights cycle

Bids should be submitted for a four-year term, but buyers may also offer up a bid for an eight-year term.

The International Cricket Council (ICC) has decided to unveil the Invitation to Tender (ITT) for 711 games of its world events in the next eight-year cycle, beginning in 2024.

Several women’s U-19 T20 World Cups are included in the packages.

Unlike the Board of Control for Cricket in India (BCCI), which held a three-day e-auction to raise a record INR 48,390 crore from its IPL broadcasting rights, the ICC will use the traditional enclosed bid process, with completely separate bids for men’s and women’s matches.

The ICC has also maintained a much more familiar pattern than the BCCI, with three distinct packages for both men and women. Package A is for TV Rights, Package B is for Digital Rights, and Package C is for merged TV and Digital Rights in both groups. There are two particular timeframes for men: four years and eight years.

Bids should be submitted for a four-year term, but buyers may also offer up a bid for an eight-year term. For the women’s category, it’s just a four-year term.

“For the first time ever, men’s and women’s rights will be sold separately, and prospective partners can bid for 16 Men’s events (over 8 years) and six Women’s events (over 4 years), totalling 362 and 103 matches respectively,” ICC said in a release.

The ITT is available in India, with up to six packages in TV only, digital only, or a mixture of both.

Related Articles

Latest Articles