ICC unveils ITT for media rights in USA, Australia, Caribbean and Canada

The packages will be similar to the recently ended India ITT in which men's and women's rights were sold separately.

The International Cricket Council (ICC) has unveiled an Invitation To Tender (ITT) for media rights in the USA, Australia, Caribbean and Canada.

After the favourable summary of the media rights tender for the Indian market, the ICC has begun the process of its media sales cycle in the abovementioned regions.

The packages will be similar to the recently ended India ITT in which men’s and women’s rights were sold separately. The potential collaborators will be able to bid for events beginning in 2024, which will include 16 Men’s events (over 8 years) and six Women’s events (over 4 years).

Nevertheless, apart from in India, these packages will include both TV and digital rights, with no separate TV and digital packages available. For the first four years of men’s occurrences, parties involved must submit a proposal. They also have an option of bidding on an eight-year alliance which most possibly every party will go for to have a better advantage of the opportunity.

ICC, Chief Executive, Geoff Allardice, said, “ICC events consistently attract huge audiences, and we saw from the media rights sales process in India that this drives significant interest from broadcasters. We look forward to seeing competitive bidding in the established cricket broadcast markets of the USA, Australia, the Caribbean and Canada, enabling passionate fans to follow the game globally.

“The USA is one of the ICC’s targeted growth markets, and with 30 million cricket fans already enjoying the sport there, a World Cup scheduled to be co-hosted in that country in 2024 and our exciting ambition for inclusion in the 2028 Olympic Games, there couldn’t be a better time for cricket to find a broadcast partner to help grow the game across the region.”

The ITT has already been released and all the interested parties need to email to submit the tender documents.

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