The International Cricket Council (ICC) has announced a brand new partnership with the Bengaluru-based online travel booking website, Confirmtkt.
As per the arrangement, Confirmtkt has been named the official licensee of the ICC Men’s Cricket World Cup 2023. The association between the two parties involved has been facilitated by Wavemaker India.
With the help of this pact, the entity will be running in-app contests to commemorate the World Cup journey, emphasizing its position as the official licensee of the tournament. These outings will be acknowledged and captured on many different social media networks, including Instagram, Twitter, LinkedIn, and Facebook, as well as the social media channels of their renowned partners.
The brand will also launch a campaign under the name “Journey to the World Cup” for fan engagement and catering to its user base.
The company will conduct two exciting contests as part of this campaign, with the winners having the opportunity to join prominent influencers such as Jordindian, Danish Sait, the Bharat Army, and others on the most spectacular train journey to the World Cup. The Train your CricBrain program allows cricket fans to put their skills to the test on Confirmtkt, the train booking app.
Speaking on the alliance, Dinesh Kumar Kotha & Sripad Vaidya, Co-founders, Confirmtkt, said, “In India, cricket isn’t just a sport; it is a deeply ingrained part of our culture. We are thrilled to be the Official Licensee of the ICC Men’s Cricket World Cup 2023, and we’re committed to creating unforgettable experiences for cricket fans. This partnership allows us to celebrate India’s spirit for the World Cup and bring fans closer to their cricketing legends. We look forward to sharing the journey to the World Cup with crores of cricket enthusiasts across India.”Â
The 13th iteration of the ultimate cricketing contest is raging high with excitement, as cricket fans are witnessing some rollicking contests between the teams in the first week itself. Today, the five-time winners, Australia will be facing South Africa at the Bharat Ratna Shri Atal Bihari Vajpayee Ekana Cricket Stadium in Lucknow.