The professional ice hockey league in North America, the Professional Women’s Hockey League (PWHL) has announced a partnership expansion with the manufacturer of ice hockey equipment, Bauer Hockey.
With this new agreement, the renowned hockey equipment and apparel company has become PWHL’s first official jersey partner, starting with the 2024–25 season. The new deal expands on Bauer’s ‘Everything for the Girls’ campaign and its status as an official league partner and equipment supplier.
Jayna Hefford, PWHL Senior Vice President of Hockey Operations, commented, “Bauer is a leader in supporting the performance needs of the league and many of the world’s best hockey players, and we are proud that their commitment to the PWHL will extend to jerseys next season. This expanded partnership underscores Bauer’s longstanding support of women’s hockey and growing and promoting the game at all levels.”
Through this deal, Bauer will be the league’s and its teams’ exclusive provider of official game and replica jerseys. The PWHL and Bauer will reveal the freshly designed jerseys ahead of the 2024-25 season. A part of replica jersey sales will go towards creating and supporting a program aimed at introducing more females to hockey and expanding the PWHL fan base. Bauer’s ‘Grow the Game’ campaign has been breaking down barriers to the sport for over a decade, providing exciting, affordable, and simple introduction programs for youngsters all around the world, including a targeted and successful push to welcome more females and their families.
Mary-Kay Messier, VP of Global Marketing, Bauer Hockey, and member of the NHL Female Advisory Board, said, “This year, the PWHL players and leadership have created a watershed moment that will have lasting and positive effects on girls and women for generations and extending far beyond the game of hockey. We’re proud to expand our partnership by leveraging our passionate hockey audience and expertise to further elevate the fan experience, attract new families, and continue supporting the growth of the PWHL.”
Bauer plans to keep collaborating with PWHL players and use its knowledge to improve the designs of women’s hockey equipment. Every PWHL team has talent on Bauer’s list, such as Boston’s Hilary Knight, Loren Gabel, Megan Keller, Alina Müller, and Emma Söderberg; Sophie Jaques, Lee Stecklein, Micah Zandee-Hart, Jill Saulnier, and Ella Shelton from Minnesota; Brianne Jenner from Ottawa; and Blayre Turnbull, Kristen Campbell, Jesse Compher, and Renata Fast from Toronto.
As the PWHL’s official equipment partner, Bauer provides all players with the chance to pick Bauer player and goal gear to help them perform at their best. In addition to Bauer’s best-in-class sticks and skates, the game’s premier manufacturer is introducing a new base layer, shoulder pads, and pants made particularly for women and tested by PWHL players.
Recently, the league, ahead of the inaugural PWHL Playoffs, also forged a partnership with Scotiabank.