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Microplus takes centre stage as title sponsor of UK Athletics Championships 2024

Boasting over two decades of experience at high-profile sporting events around the globe, Microplus has been a key collaborator with UK Athletics since 2022.

The Italian technology firm, Microplus has secured the coveted title sponsorship for the upcoming UK Athletics Championships 2024.

The prestigious event, scheduled for June 29 and 30 in Manchester, will see the nation’s top athletes compete for national glory and a chance to represent Team GB at the Paris Olympics 2024 and Paris Paralympic 2024.

Boasting over two decades of experience at high-profile sporting events around the globe, Microplus has been a key collaborator with UK Athletics since 2022. Its impressive track record includes supporting national championships and international multi-sport events like the Commonwealth Games, Mediterranean Games, and Universiade Games. Microplus plays a vital role in these events by providing the Central Results System (CRS), Timing & Scoring On Venue Results System (OVR), and Commentator Information System (CIS), ensuring smooth operation and accurate information dissemination.

Cherry Alexander, Strategic Lead for Major Events at UK Athletics, said, “We are delighted to announce Microplus as the title sponsor for the Microplus UK Athletics Championships, following on from the success of the Indoor edition of the event. We have a strong partnership with Microplus which has developed at our national championships over the last few years, and we are thrilled to be continuing that at this prestigious event in the summer. We would like to extend our thanks to  Microplus for their support and we are thrilled to be working with them at the Championships in Manchester next month.

“The Microplus UK Athletics Championships will be an event not to be missed with places on the squad for the Olympic Games up for stake, and a number of athletes vying for the Paralympic Games also in action on the track and in the field. Tickets are on general sale now, so secure them today. We look forward to welcoming you to Manchester.”

Mauro Cedrani, Microplus CEO, said, “We are excited to once again engage with UK Athletics for the Microplus UK Athletics Championships. The continued partnership represents an exciting opportunity for us to contribute to the growth and success of the sport while engaging with passionate athletes and fans. This year’s championships will be particularly engaging with the added attraction of Olympic slots up for grabs and we look forward to helping to bring that engagement to a wide audience.”

Microplus Informatica is a company specialising in timing and data processing solutions for sporting events. The entity leverages its expertise in technology and media to provide a variety of services, including timing, results, TV graphics, system integration, and technical event management. The company has a long history of working with major sporting federations and events around the world.

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