Haryana Steelers join forces with NueGo to promote sustainable mobility

Haryana Steelers will face Gujarat Giants on February 26 to secure a spot in the semifinals of PKL 10.

Haryana Steelers, a prominent Pro Kabaddi League (PKL), have joined forces with NueGo, an intercity electric AC bus service by GreenCell Mobility.

NueGo’s innovative electric AC bus service aims to provide efficient and eco-conscious intercity travel solutions. By integrating sustainable transportation initiatives into the sports landscape, both organizations aspire to inspire positive change and encourage broader adoption of eco-friendly modes of travel.

Devndra Chawla, CEO & MD, GreenCell Mobility, said, “As we kick off this exciting partnership with Haryana Steelers, we’re thrilled to back this powerhouse of a kabaddi team. Joining forces with the Haryana Steelers underscores NueGo’s drive to revolutionise intercity travel while associating with grassroot sports initiatives, to make the right impact on our up-coming generations. Our commitment to forging a greener, more interconnected future for all remains steadfast as we navigate forward through strategic partnerships and innovative solutions.”

“We’re really excited to be partnering with NueGo, who are committed to greener, cleaner inter-city travel. Our teams across JSW Sports have continually looked to foster a culture of sustainability, and this partnership is one that aligns with our vision to promote eco-friendly means of travel. We’re looking forward to all that this association has in store,” said Divyanshu Singh, COO of JSW Sports.

NueGo, India’s pioneering premium intercity electric coach service, offers a range of cutting-edge features designed to elevate the travel experience. With live coach tracking, drop point geo-location, and monitored in-coach CCTV surveillance, NueGo ensures both safety and convenience for passengers. This partnership with the HAR represents a significant milestone for NueGo, further solidifying its presence in the sports industry. It builds upon NueGo’s existing collaborations with Chennaiyan FC (CFC) in the Indian Super League (ISL) and Delhi Capitals (DC) in the Women’s Premier League (WPL).

For the 10th season of PKL, Haryana Steelers signed partnerships with prominent Indian brands – Fast&Up, ARC – Athlete Recovery, and 8PM Premium Black Packaged Drinking Water.

The Haryana team is set to clash with Gujarat Giants (GG) on February 26 at the Gachibowli Indoor Stadium in Hyderabad. This marks the third playoff appearance for the Steelers in the competition’s history.

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