The renowned home appliances entity, Haier India has unveiled a strategic collaboration with Disney+ Hotstar for the ICC Men’s Cricket World Cup 2023.
Haier India has joined Disney+ Hotstar as the digital streaming associate sponsor for the ongoing summit cricket competition.
Haier India has evolved its marketing strategy by combining sports and festivals for its target audience across the country. With the goal of enhancing customer connections, building brand awareness and amplifying brand loyalty, Haier India is merging new-age and traditional marketing tactics.
Haier India is keen to leverage its newly unveiled association with Disney Star‘s OTT platform to display its varied customer-inspired product innovations which are thoroughly backed by technology and innovations.
Mr. NS Satish, President, Haier Appliances India, said, “Two things that unite our nation, with the spirit of passion, zeal, celebration, and enthusiasm are festivals and sports. At Haier India, customer centricity lies at the core of our growth trajectory and hence we decided to bring together an impactful marketing strategy bridging the synergies of festivals and sports to tap the premium audience. Ahead of the festive season in India, we are excited to announce Haier’s collaboration with Disney+ Hotstar for the biggest sporting event of the year ICC Men’s Cricket World Cup 2023.
“This collaboration exemplifies our commitment to align with the passion and energy that cricket ignites in the hearts of millions of Indians. Celebrating success and togetherness with India during the festive season, we view this sponsorship as a fantastic opportunity to connect with the customers and showcase our innovative spirit. As a brand, Haier has always believed in engaging with its customers in a meaningful way, and we believe that the genre of festivals and sports provided us with the perfect opportunity to do so.“
Prior to this development, the official digital streaming partner of the World Cup also partnered with Mahindra SUVs and Tractors, Booking.com, Surf Excel, Peter England, Kingfisher Premium Packaged Drinking Water, Thums Up, Black & White, MRF, Lendingkart, and Herbalife Nutrition.
Haier has a rich history of partnering with sports associations throughout the globe – Roland-Garros 2023, ATP and Indian Premier League (IPL).