The global leader in home appliances, Haier has announced a collaboration with one of the four mega-events in the Grand Slam, Roland-Garros 2023, also known as the French Open Tennis Tournament.
Following this new agreement, Haier will serve as the official partner of this renowned tournament.
Tennis is a sport of elegance, precision, power and intelligence, similar to the spirit of Haier.
— Haier India (@IndiaHaier) May 28, 2023
Here we are, at the start of Roland Garros, aiming for the No.1 title! #Haier #RolandGarros2023 #PlayWithTheNumberOnes pic.twitter.com/Yf1HvHuw8q
The Roland-Garros Tournament is well-known over the world as a top-tier grand slam. Haier’s sponsorship of this prestigious event will increase the brand’s worldwide visibility.
For 14 years in a row, Euromonitor International has ranked Haier as the globe’s top-ranked big home appliance manufacturer by retail volume.
The Roland-Garros Tournament, founded in 1891, is the only Grand Slam tournament contested on clay courts and hence symbolises the ultimate honour in clay-court competitions. Clay courts have more elasticity than grass and synthetic surfaces, more friction between the ball and the ground upon impact, slower ball speed, and more sliding possibilities for players while running sudden stops, and quick twists. To be successful in these conditions, players must have exceptional running and movement ability.
The sponsorship agreement between Haier and the Roland-Garros Tournament will speed up the adoption of the brand’s unique home solutions in international markets.
This collaboration with a premier sporting event will provide Haier with a new platform where worldwide users can learn about Haier’s comprehensive smart goods and solutions, increasing its user base and speeding up global smart home implementation.